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Persistent
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15 days
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Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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Name
Description
Duration
_ga_
ID used to identify users
2 years
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
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24 hours
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90 days
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18 months
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2 years after last activity
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6 months after last activity
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End of session (browser)
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30 minutes after last activity
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Used to monitor number of Google Analytics server requests
10 minutes
__utma
ID used to identify users and sessions
2 years after last activity
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Description
Duration
sbjs_migrations
Technical data to help with migrations between different versions of the tracking feature
session
sbjs_current_add
Timestamp, referring URL, and entry page for your visitor’s current visit to your store
session
sbjs_first_add
Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
session
sbjs_current
Traffic origin information for the visitor’s current visit to your store
session
sbjs_first
Traffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
session
sbjs_udata
Information about the visitor’s user agent, such as IP, the browser, and the device type
session
sbjs_session
The number of page views in this session and the current page path
30 minutes
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